The lighting design is VERY IMPORTANT for shopping stores’ business, so it has to be a solution, which is more reliable and with a exactly right lighting distribution system. In this post, we will not discuss about the energy saving ability of LED, but it is still necessary to upgrade your shop lighting system to LED shop lighting solution. Let us find out why a good lighting is the key point of store sales.
Shop lighting enhance the shopping experience
Nowadays, the online shopping store is very popular. You can buy everything from online store, but the department stores still the best choice for people, because the shopping experience in the department store – purchasing the right products as your plan or something unexpected to surprise yourself, which experience is irreplaceable. If the lighting design of this department store is appropriate, will make customers feel great of this time shopping experience (in other words, they are willing to spend more time shopping in this store), especially the fitting moments.
The whole lighting brightness of department store inside is not very bright, just medium high level. But over all products in the stores, you can find many track lights and downlights are offering accent lighting to them. This entire task lighting system on these hot selling products, cashiers, fitting rooms are mean to catch your attention and help you find them easier.
Why the lighting play such an important role in department/shopping store sales process
Because it is a part of the communication between products and the customers, a good shop lighting solution have to with medium high brightness of whole store, and appropriate accent lighting design to make the right contrast for products display (the anti-glare solution is also very important in the entire system). All of these lighting effects are in order to make customers’ shopping experience more comfortable and even make them to feel this department store is more reliable than others.
In order to make the medium high intensity and uniform lighting effect of the whole store, we need the color temperature is between 3000K-4000K (warm white – natural white). And some kinds light like, ceiling lamp (general lighting), strip light (interior lighting), up down wall lighting fixture and shadow lights for create a comfortable shopping environment, to make a good background for products and the accent lighting system on them.
For draw the attention from customers, the accent lighting design has to be very professional. Mostly the contrast ratio need at 1:5 (general lighting : accent lighting), but for the special display and promotion areas 1:10 will be better. If the product is something like Jewelry, which is needs more light to show themselves to customers, the contrast ratio can rise to 1:15 – 1:25, and color temperature of its accent lighting should be the cool white (5500-6000K).
Then the next step is the fitting room, it have to looks bright with the warm white lighting. And the cashier stations & EXIT need some professional sign lights to make them easy to find.
The light quality also a key point for shop lighting
Color always as the top considerable factor when you decide to buy the merchandise or not. But the color we see, which is depends on the ambient lighting quality. There is a property of light, it called CRI (color rendering index), is a quantitative measure of the ability of a light source to reveal the colors of various merchandise faithfully in comparison with an ideal or natural light source. So, the shop lighting need high CRI solution, the closer to 100Ra the better.
Another factor of light quality is CCT (correlated color temperature), it has no influence of the color display, but it is matter of the atmosphere and feeling of the whole store. The warm white makes the feel of store space is more comfortable, smaller and safer. And the natural white makes the space more spacious and cool.
Right shop lighting solution makes the purchase decisions are easier to make
A professional shop lighting solution is beyond the light, it already be a part of the marketing system. Not only makes customers feeling good when they are shopping in the department store, it also leads customers’ attention to the display areas, help them find the right merchandise, check price tags and read instruction manual etc. At the same time, whole lighting effect and atmosphere of shopping store is saying “warmly welcome” to outside shoppers, inviting them to coming in.
With this professional shop lighting system, customers will spend more time on shopping, fitting room, and easier to find the promotion display areas & casher stations, which are marked by accent lighting and professional sign lights. All of these factors are in order to help customers make the buying decisions easier and the entire business process smoother.
Conclusion – why have to upgrade to the LED shop lighting solution
Since the lighting system as such a key role in the department store sales, we have to keep it at a high level all the way.
So why not upgrade it to the LED shop lighting solutions, which with a longer service life means a more stable lighting system (much lower maintenance rate). LED light source with a more precise illumination, without any unexpected wavelength lights. And as a “cold light” LED shop lighting is harmless to merchandise, this property keeps display products as new as it beginning. Moreover, LED shop lighting fixtures can achieve prefect dimming, color temperature adjustable and flexible design-able, profession beam angle design functions, etc.
The right shop lighting solutions can enhance your store sales and profitability, so the better one – LED shop lighting with so many advantages and great energy saving ability, which is the best choice to enhance your store sales and profitability NOW!